The Innovators Wheel

Build a Purpose-Driven Service Business

Transform Adversity into Agency for Your Business

Service business owners, consultants, coaches, creatives, and healthpreneurs face universal challenges: standing out in a crowded market, retaining clients, and avoiding burnout.

Many struggle to align their vision with scalable systems, risking disconnection or stagnation.

The Innovators Wheel is your guide to building a thriving service business by combining the structure of a living business, its anatomy and physiology, with the power of purposeful storytelling.

As Kate Markland, Story Architect, I use my neuroscience-backed StoryQuest™ framework to help you craft a business that motivates your team, connects with clients, and fulfills your purpose.

What You’ll Discover Inside

The Innovators Wheel reimagines your business as a living organism, with a clear structure (anatomy: systems, processes) and dynamic function (physiology: operations, relationships).

By weaving the stories of you (the owner), your team, and your clients, it creates motivation, connection, and purpose. Drawing on my experience building four award-winning clinics (impacting 5,000+ lives) and coaching service business owners, this book simplifies complex concepts to help you:

Define Your Why: Uncover your business’s purpose to drive resilience and growth, rooted in your personal story.
Know Your Clients: Identify your ideal clients’ needs and desires, crafting a business that serves and inspires them.
Craft Compelling Offers: Design services, coaching, consulting, or workshops, that resonate and boosting engagement.
Amplify Your Story: Use storytelling, 22x more memorable (Stanford, 2019), to stand out in a noisy market.
Build Team Connection: Inspire motivation and collaboration, reducing burnout.
Triage Risks: Strengthen your business’s foundation to navigate market shifts and prevent instability.
Master Finances: Optimise pricing, planning, and metrics for profitability, aligning form with function.

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Why Trust The Innovators Wheel?

My work, featured in BBC News, Yorkshire Post, MSN, Yahoo News, and Canadian Teacher Magazine, leverages StoryQuest™ to transform adversity into agency. As co-author of The Adventures of Gabriel and author of a UK Parliament-accepted report on family court reform, I’ve empowered thousands through storytelling.

My keynotes to leaders and coaching for entrepreneurs reflect my expertise in building purpose-driven businesses.

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Start Your Journey Today

Ready to align your business’s form with its function? Get The Innovators Wheel and discover how storytelling can transform your service business

Join service business owners who’ve scaled with StoryQuest™.

Your business’s story matters.