Conquering the Fear of Number By Gamifying Finance

Andrew Fick, an unconventional accountant and promoter of South Africa, shares insights on why understanding numbers is essential for business health.

Many individuals, including those in healthcare, are fearful of numbers, leading to anxiety and hindering business growth.

The Fear of Numbers: Andrew recalls a story of a woman terrified of accounting, highlighting the pervasive fear stemming from inadequate education and negative experiences in school. The complexity of accounting compared to simple childhood games like Monopoly contributes to this fear.

The Importance of Knowing Your Numbers: Andrew emphasizes the necessity of understanding financial statements (income statement, balance sheet, and cash flow) for business success. Businesses must focus on building assets and understanding the value they create, with an eye toward eventual sale or succession planning.

Moving Beyond Fear with Gamification: Andrew employs gamification to make finance accessible and engaging, using click-and-drag activities to teach financial concepts. Customized training modules tailored to different industries help employees grasp finance fundamentals and understand their impact on the bottom line.

Empowering Non-Finance Teams: Finance training for non-finance departments, such as sales and HR, is crucial for fostering accountability and aligning actions with business objectives. Enterprise-wide financial literacy promotes efficiency and ensures everyone understands their role in driving profitability.

Overcoming Fear by Taking Action: Andrew advises practitioners to start by assessing their business's current state, understanding their clients, and analysing profitability. Empowering oneself with financial knowledge is key to making informed decisions, improving profitability, and optimising business operations.

Conclusion: Andrew's innovative approach to financial education empowers individuals and businesses to conquer their fear of numbers and achieve sustainable growth.

Listeners can connect with Andrew on LinkedIn or visit for more insights and resources. Andrew's gamification approach makes finance accessible and engaging, empowering individuals to take control of their financial health and drive business success.