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The Power of Doubling Down: A Surefire Strategy for Practice Growth

askkate privatepracticeskills Aug 22, 2023

Success often comes down to a simple equation:

Doing The Right Activity = Desired Results.

If you are reading this you likely already have a practice and some results. What if you are already doing some of the "Right Activity" just not enough of it?

What would happen if you simply doubled down and did more of it.

Double Activity = Double Leads = Double Clients = Double Revenue

It's a principle that highlights the incredible potential of focusing on what you already know works, and leveraging that knowledge to fuel growth within your practice.

In this article, we'll delve into the concept and explore how this strategy can lead to remarkable results.

The Core Principle

At its core, the concept is straightforward: by increasing your efforts and concentrating on proven methods, you can attract more clients, boost revenue, and ultimately, increase your profits.

It hinges on maintaining consistency and building upon what's already successful can drive significant growth.

NOTE: You need to know you numbers, initially doubling activity may increase utilisation with little added cost.

Let's break down each step of the equation to understand its implications.

1. Double Activity

The first step is to amplify your efforts. This might involve increasing your marketing initiatives, expanding your outreach, or dedicating more time and resources to your activities that you know work and generate your practice leads.

By doubling your activity, you're positioning your business to reach a wider audience, creating more opportunities for engagement and interaction.

2. Double Leads

With increased activity, you're likely to see a surge in leads. These are potential clients who have shown interest in your products or services.

The more you put yourself out there, the more likely you are to attract individuals who are genuinely interested in what you have to offer.

3. Double Clients

As your leads increase, your conversion rate will play a pivotal role. By nurturing your leads and providing value, you can effectively double your client base. It's about turning potential clients into loyal customers through exceptional service, personalised interactions, with a strong offer.

4. Double Revenue

More clients naturally lead to higher revenue. Doubling your client base means doubling your income potential. This increased revenue provides you with the resources to invest back into your business, driving further growth and innovation.

5. Double Profit

The ultimate goal of this strategy is to increase your profit. With double the revenue and careful management of expenses, this becomes a tangible and achievable outcome. By staying focused on your core strengths and maximising your resources, you can optimise your profitability.

The Art of Implementation

Implementing this strategy successfully requires a few key considerations:

  1. Know Your Strengths: Identify what already works well within your practice. Doubling down on these strengths ensures you're building on a solid foundation.

  2. Consistency is Key: Consistency is crucial to maintaining trust with your audience. Keep delivering value, exceptional service, and a consistent brand message to foster customer loyalty.

  3. Continuous Improvement: While you're doubling down on what works, don't become complacent. Continuously seek ways to refine and improve your processes to stay ahead in a competitive landscape.


The principle of doubling down offers a refreshingly straightforward approach to growth. By increasing activity, leads, clients, revenue, and profit, this strategy has the potential to transform your practice.

Remember, it's about focusing on what you already know works and building upon those successes.

The Health-prenuers Guide

Coming Soon!

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