The Money Blog

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Building Know, Like, and Trust: The Foundation of Successful Practice Marketing

askkate clientattraction Jun 28, 2023

Attracting clients is fundamentally about establishing and nurturing relationships built on the pillars of know, like, and trust. It is not about simply deciding one day, as a practice owner, to aggressively promote your products or services by constantly pushing for sales. This approach feels forceful and intrusive to the reader, creating a negative experience.

Instead, effective marketing involves developing genuine connections and fostering trust with your target audience. You achieve this by positioning yourself as a helpful resource and demonstrating how you can assist them. The focus should be on serving others, not on promoting yourself. Your expertise or qualifications, such as certificates on the wall, are not the primary emphasis. It's about putting the needs and interests of your audience first.

To successfully build awareness and a community of ideal clients, you must consistently deliver value.

Consistency can be challenging to implement, but it is crucial for generating results. Just like in rehabilitation, where consistency leads to progress, marketing requires a similar commitment. Once people become aware of you, develop a liking for you, and start following your content, it's vital to maintain consistency. This consistency helps establish trust.

To ensure consistency, establish a regular schedule or rhythm for your marketing efforts. You can choose a monthly, fortnightly, weekly, or even daily approach, depending on your capacity and resources. The key is to set aside dedicated time and effort to consistently serve and engage with your ideal clients.

In summary, effective marketing is built on relationships and driven by a mindset of service. By focusing on building know, like, and trust, and maintaining consistency in delivering value, you can create a strong connection with your target audience.

The Health-prenuers Guide

Coming Soon!

I'm on an exciting journey with my book, taking it back to the good old days when books were served up in newspapers, piece by piece. I'm crafting circa 500 words a day and sharing it with all of you.

Now, this book is for you if you've ever had a brilliant idea or a vision for your own healthcare business or perhaps you want to revitalise your existing service, but you're stuck, not sure how to confirm if there's a market for your idea or how to bring your vision to life.

Let's embark on this journey together